Category: Branding, Website • Roles: Visual Design, UI + UX • Client: Infuse
A complete redesign of a San Francisco tech agency's brand and website.
Infuse needed a website that conveyed what services they offered and presented their past work in the best light. The project was company-wide rebranding of everything print and digital.
I designed and produced a new mobile-responsive website, pitch deck, process deck, logo, and business cards.
Infuse's services ranged from full stack development, UX and design, product management, and strategy.
Infuse creates apps and services for companies that did not want to take the time or resources to build a development and design team, or for companies whose in-house teams could not solve the problem. The clientele ranged from small startups to huge enterprise businesses like Paypal.
"Can you show us examples of past work?"
One of the biggest pain points of the company was client acquisition. The old website did not clearly explain Infuse's capabilities and did not showcase their previous projects well. Clients didn’t understand what Infuse's capabilities were and thus did not believe that Infuse would be able to successfully solve their problems.
Project Showcase and Case Studies
I did three case studies on our best projects, all of varying sizes and scope so that clients could get an idea of how versatile Infuse was. For smaller projects, I created an overall works page that just gave the best screen cap from each project.
Gathering assets from previous projects was a challenge- there was no documentation for most of the work and some were so outdated that the apps were no longer active. I set guidelines for release documentation so that Infuse wouldn't run into the same problem later on.
"So what do we need to do if we want to make this app a reality?"
To keep their clients on the same page, Infuse needed to clearly explain the process of building different digital products. Internally, it was crucial to have a set process with each project to ensure they would stay on track. Infuse usually had eight different active projects, so it was necessary to have a roadmap when there were competing priorities.
I integrated Infuse's process on their website and created a detailed process book.
On the website, a simplified process page gave visitors a general idea of what working with Infuse would look like. Clients would receive a more detailed document that had sample timelines and expectations on deliverables.
For Infuse internally, I created a collaborative design/development process document that outlined best practices, from user research to product delivery and documentation.
"Hey, can you make a mock up of this hypothetical product for this pitch?"
If clients would come in with new projects that Infuse had not done before, Infuse would send pitch decks with fully rendered visual designs of what the product would eventually look like.
Although these dummy visual designs brought in many potential clients, it was inefficient building dummy visual designs in mere hours with no spec or existing brand to go off of, and it did not respect the process that good design and UX needs. This disrespect for design trickled down to actual design development because unrealistic timeline expectations were put in place for steps that needed time and were pressured to be skipped.
A modular pitch deck.
Because it was time consuming and inefficient to create a completely unique pitch deck from scratch for every single pitch, I made a master template in sketch that had polished examples of our previous work. Having the template made sure Infuse was consistent with their brand and enabled the sales team to put decks together without a designer.