Google Meet Hardware's flagship video conferencing line - Series One. Whole room kits with cutting edge technology designed around seamless interaction.
Google Meet Hardware launched a new product called Series One- a whole set of webcams, smart audio bars, and computing devices to tranform a room into a video conferencing room. The studio Aruliden designed the product, and also created the product imagery. I worked with the product marketing managers at Google Meet Hardware to design the website, while front end engineers at Blinkk worked closely with me to build it.
The timeline was incredibly tight on this project. From the first email received about the project, to initial launch was only 2 weeks, which meant I had to deliver my designs (with copy and final imagery slotting in at the end) in one week. Luckily, our agency Blinkk was familiar to working on Google websites, and I had previous experience working with the UI library at Google on other sites. Due to the tight timeline, there was not much time for feedback cycles, and we had to be very intentional in both the process and in decisions.
Working with the product marketing managers at Google Meet Hardware, we created a content outline and rough wireframe flow for the site, which I used to create a first pass that was given to our developers to work on while I also worked on processing and selecting image assets.
I designed simple text and image layout modules that would emphasize product imagery and succinct copy, and could be easily modified for mobile screens. The imagery of the devices was beautiful, but unwieldly because there were different scales and angles for each image asset. I designed modules based around these images and formatted them in a consistent way (with bounding boxes) so that our developers wouldn’t have to waste time getting positioning just right.
The website was launched a day before scheduled, with no one having to put in extra hours to finish it. In an ideal world, I would go and refine sections, add in motion design and more interactive elements (it’s a little too static at the moment).
An online directory for all products compatible with Google Meet Hardware.
After the launch of the Series One website, the Google Meet Hardware team wanted a refresh of their website. In addition to a design refresh that followed Google’s updated design guidelines, the website needed to function as a directory of all the Google Meet Hardware products.
I was the sole designer and worked with product marketing managers from the Google Meet Hardware team. I worked with front end developers at Blinkk to build the site.
While the home page of the website was relatively straightforward, the more complex part of the project was the directory functionality. Unlike the Google Store Website, the Google Meet Hardware site would not have buying capabilities- instead, it would act as a directory of all the products, and would link out to third party sellers. Based on which country the user would be shipping to, the retailers would change.
As more items were added to the Google Meet Hardware site, we wanted a way to sort and filter the products. I proposed making the product page its own page, so that the home page wouldn’t get swamped with content, and for it to be more straightforward to filter and sort on mobile.
© Julia Wang 2021